Nike Are On The Right Track

Today at Nike's 1948 concept store in Shoreditch we see the release of the new Flyknit HTM range being dropped mere hours away from the opening ceremony of the London 2012 Olympics. The drop is the third in the range and has been carefully innovated through the collaboration of Nike's Tinker Hatfield and Mark Parker along with designer Hiroshi Fujiwara with the result being a  running trainer that changes the way in which such footwear is developed and produced.

Personally I think the outcome of this team has been amazing. As somebody who has recently re-ignited my interest in running the trainer offers that all important cross over of efficiency and style and as a big fan of Hatfield's work I would expect nothing less from the brain that has previously brought us such classics as the Air Max 1, Nike Huarache Trainer and the Air Jordan 3 to name just a few.

With the Olympics now just over a day away I'm really interested to see if the new Flyknit range may make an appearance across the games. I think it's safe to say for all sports sneaker enthusiasts, the games are going to be a showcase of footwear development, style and technology and with the aforementioned launch being held at Nike's 1948 there is a small possibility you may see somebody rocking a pair of Flyknits in your local park very soon. I've posted a few of my favourite pics of the range below along with a Nike promotional video on the Flyknit range from February this year (It may be old but the graphics are still very cool). To check out more on the Flyknit range there are few links as well.

http://www.sneakerfreaker.com/sneaker-releases/Nike-Flyknit-Htm-Pack/

http://www.freshnessmag.com/2012/07/25/nike-flyknit-trainer-us-track-field-trial-editions-first2fly/

http://slamxhype.com/style/htm-flyknit-release/

http://www.highsnobiety.com/2012/07/25/nike-htm-flyknit-the-3rd-collection/